Shopping, Seduction & Mr Selfridge - Softcover

In this energetic and wonderfully detailed biography, Lindy Woodhead ... provides an enthralling description of fashion, politics, music and dance, the arts, the sciences advertising and the use of the media, during the decades before the Second war. (Evening Standard)

A man ahead of his time, an accelerator of change, and he deserves to be remembered as the man who put the fun on to the shop floor and the sex appeal in to shopping. (Sunday Express)

Harry Selfridge revolutionised the way we shop...fascinating. (Daily Mail)

A fascinating biographical, as well as sociological, study (Independent on Sunday 2008-10-26)

Lively... conveys the excitement of changes in fashion and technology in the late Edwardian era (Sunday Telegraph 2008-10-19)

This biography - of Selfridge, of the early 20th century and of the legacy of consumerism they helped to create - serves as a fitting tribute as it approaches its 100th anniversary (Katy Guest Independent 2008-11-07)

Fascinating (Jackie McGlone Scotsman 2008-11-15)

A rich social history of a time of great change (Spectator Business 2009-01-01)

In 1909 London's first dedicated department store built from scratch opened in a glorious burst of publicity, spearheaded by the largest advertising campaign ever mounted in the British press. In his eponymous store Selfridge created nothing less than 'the theatre of retail'. His personal life was just as flamboyant, one of mistresses and mansions, racehorses and yachts. In this book Lindy Woodhead tells the extraordinary story of a revolution in shopping and the rise and fall of a retail prince.