Enterprise Development: The Challenges of Starting, Growing and Selling Businesses - Softcover

Brown, Robert (Cranfield School Of Management); Burke, Gerard; Barrow, Colin; Molian, David (Cranfield School Of Management)

 
9781861529893: Enterprise Development: The Challenges of Starting, Growing and Selling Businesses
Softcover
ISBN 10: 1861529899 ISBN 13: 9781861529893
Verlag: Cengage Learning EMEA, 2006

Inhaltsangabe

Aimed at students of small business management and enterprise development interested in or planning to start their own business, and at owner/managers of existing businesses, this book offers a detailed insight into key challenges to be faced, explains solutions to those challenges, and maps out a route to success. The three section framework addresses all the key issues involved in creating a professional and successful firm, looking at: the challenges of starting a business; the challenges of growing a business; and, finally, the challenges of deciding whether to sell or re-invest in the business. The book is written in an accessible style, pitched perfectly for its audience, and introduces theory for the purposes of practical implementation. An excellent range of pedagogy supports the text including many case examples to illustrate key points. Companies featured include: Cobra Beer, Moonpig, Hotel Chocolat and Fitness Express.

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Über die Autorinnen und Autoren

Colin Barrow lectures at the Cranfield School of Management

Robert Brown has worked as lecturer in arts education and early childhood curriculum for over 15 years. For the last 8 years he has also performed the role of project manager at The University of Melbourne's Early Learning Centre. These complementary roles have provided unique opportunities for Robert to work with diverse communities in Australia, Singapore and China. Robert's ongoing research interests are dynamically interactive and include arts based teaching and learning, teacher reflection, Australian Indigenous knowledge, environmental education and futures studies. Robert coordinates Boorai: The Children's Art Gallery a unique gallery that aims to stimulate and challenge audiences to recognize and value, the personal, social and cultural comments expressed by young children through the arts and language.

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Verlag
Cengage Learning EMEA
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
1861529899
ISBN 13 
9781861529893
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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