The Informed Student Guide to Marketing - Softcover

Kitchen, Philip J.; Proctor, Tony

 
9781861525468: The Informed Student Guide to Marketing
Softcover
ISBN 10: 186152546X ISBN 13: 9781861525468
Verlag: Cengage Learning EMEA, 2001

Inhaltsangabe

The Informed Student Guide to Marketing has been compiled by a team of recognised marketing experts from the UK and around the world to equip students with basic reference material for everything they need to know about marketing. The Guide comprises an A-Z listing of over 400 entries - including coverage of the most recent conceptual developments in this rapidly changing field.
Each entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the marketing profession. The Informed Student Guide to Marketing provides an ideal 'first base' for undergraduates or those new to marketing studies, and an invaluable reference 'bible' for those already familiar with the subject.

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Über die Autorin bzw. den Autor

Tony Proctor leads a research team in marketing at Chester Business School, Chester. Prior to this he was Head of the School of Management at Keele University.

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Verlag
Cengage Learning EMEA
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
186152546X
ISBN 13 
9781861525468
Einband
Taschenbuch
Anzahl der Seiten
320
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Verantwortliche Person
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