Business Communications: Strategy and Culture - Softcover

Rouse, Michael; Rouse, Sandra H.

 
9781861525444: Business Communications: Strategy and Culture
Softcover
ISBN 10: 1861525443 ISBN 13: 9781861525444
Verlag: Cengage Learning, 2001

Inhaltsangabe

Communications affect every aspect of our lives, from speaking to someone face-to-face, to sending an e-mail or making a telephone call. Written by authors experienced in teaching on business communications skills courses, this essential textbook serves as a definitive guide to how communications work and how to make them work effectively in businesses and organizations. The authors show that all communication takes place in a cultural context, and that the best approach to improve communication is by a step-by-step development of a communication strategy, providing crucial cultural and strategic perspectives on the topic. The authors systematically take students through the types of communication models, explain cultures and strategies, and help them to improve performance communications.

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Verlag
Cengage Learning
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
1861525443
ISBN 13 
9781861525444
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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Deutschland