Book by Newman Andrew Cullen Peter
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
PART 1: MANAGING THE RETAILING ENVIRONMENT 1. Introduction: The Retail Environment 2. Structural Change in Retailing: The Retailing in Historical Perspective 3. The Retailing Industry: Retailing Structures 4. Managing in Good Times and Bad: Dealing with Booms and Slumps PART 2: RETAIL MARKETING - PLANNING AND DEVELOPMENT 5. Strategic Marketing Planning for Retailing: Setting up the Business 6. The Customer and the Retail Business: Knowing your Customers 7. The Fundamentals of Merchandising 8. Establishing a Pricing Strategy: Getting the Price Right 9. Promoting the Store: Sending Out the Correct Sort of Messages 10. Locating the Store: Locating in the Retail Environment PART 3: RETAIL MARKETING - OPERATIONS 11. Store Design and Layout: Producing the Right Format 12. Managing the Service Setting: Making the Sale 13. Managing Retail Services: Creating Quality Retail Services PART 4: DELIVERING THE PRODUCT 14. Business Operations: Inside the Retail Organisation 15. Logistics and Distribution: Shipping the Goods to Market 16. Rolling Out the Goods: Developing New Relationships 17. Buying the Goods: The Product Development Process 18. People in Retailing: Making People Matter PART 5: THE FUTURE HAPPENING NOW: PLANNING FOR THE FUTURE 19. Out-of-Store Retailing: Buy By Wire 20. International Retailing: Going Global: What?s In It For Us?
Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain. The text introduces and integrates appropriate business, consumer and social concepts to provide an effective framework for the study of retailing, specifically within the UK. It focuses on how managers and professionals in the consumer supply chain can improve their market effectiveness and operational efficiency. Written in an accessible style, Retailing: Environment and Operations is designed for use on a single one-year course, a double one-semester module or two one-semester modules. The book is written in language accessible to the student and future manager. It builds on simple concepts to provide a sound foundation for further critical studies in retailing and service management. The analysis is illustrated with numerous case studies, tip/examples and discussion topics. Retailing: Environment and Operations is ideal for first year students on a degree or higher diploma course in retailing, service management or marketing.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Versand:
EUR 5,72
Von Vereinigtes Königreich nach USA
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR002648533
Anzahl: 2 verfügbar
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Artikel-Nr. 7719-9781861525338
Anzahl: 1 verfügbar
Anbieter: Ammareal, Morangis, Frankreich
Softcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Artikel-Nr. E-635-642
Anzahl: 1 verfügbar
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Artikel-Nr. 9279169
Anzahl: 1 verfügbar
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Artikel-Nr. 8591275
Anzahl: 1 verfügbar
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Artikel-Nr. 8591274
Anzahl: 1 verfügbar