The Management of Change: Perspectives and Practice - Softcover

Genus, Audley (Brunel University)

 
9781861520470: The Management of Change: Perspectives and Practice
Softcover
ISBN 10: 1861520476 ISBN 13: 9781861520470
Verlag: Cengage Learning, 1998

Inhaltsangabe

This is a practical introduction to the management of strategic change. The book takes an interdisciplinary approach to the conduct of change in the real world. The author avoids an overly academic approach and stresses the international dimension to competition and change. Mini-cases are used throughout to illustrate the theory, and a further 20% of the whole book comprises full case studies addressing a wide range of business sectors and different sized companies. This is a practical introduction to the management of strategic change. The book takes an interdisciplinary approach to the conduct of change in the real world. The author avoids an overly academic approach and stresses the international dimension to competition and change. Mini-cases are used throughout to illustrate the theory, and a further 20% of the whole book comprises full case studies addressing a wide range of business sectors and different sized companies.

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Über die Autorin bzw. den Autor

Audley Genus, Brunel University.

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Verlag
Cengage Learning
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
1861520476
ISBN 13 
9781861520470
Einband
Taschenbuch
Anzahl der Seiten
288
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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