A business management framework emphasizing "intellectual capital," the customers, employees, and business partners that direct and innovate electronic infrastructures and products. Brooking, founder of The Technology Broker consultant firm, outlines the management and control of intellectual capital and presents a framework for auditing its potential in an organization. Unfortunately, the author doesn't really address the issues of actually working with people and instead, somewhat paradoxically, chooses to stress the bottom line profit at the cost of real creativity in both her theory and prose. Includes, of course, flow charts. Annotation c. by Book News, Inc., Portland, Or.
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Anbieter: Black Gull Books (P.B.F.A.), St Leonard's on Sea, Vereinigtes Königreich
hardcover. Zustand: Very Good. Zustand des Schutzumschlags: good. Artikel-Nr. 20224
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