CNN: Making News in the Global Market - Hardcover

Inhaltsangabe

Published to coincide with the annual CNN International Affiliates and Contributors Conference in May 1997, this volume highlights the factors leading to CNN's international prominence, as well as the influence of new technologies and a changing market. CNN's presence is felt in every part of the world, its brand name synonymous with news from everywhere, all the time. The same responsiveness to market opportunities that defined CNN's early years makes it today's company to watch and learn from in the business of international news. The book chronicles how Founder Ted Turner transformed his Atlanta-based company into a credible international news service in spite of his activist social agenda that challenged well-established journalistic traditions. Furthermore, his company's aggressive strategy of covering news whenever and wherever it happens, of breaking the news first, of going live from the scene, has frequently put the company in the uncomfortable position of shaping the events it relentlessly covers. The book uses first-hand accounts from many insiders, incorporating interviews with Ted Turner and company managers, with those who gather, produce, market and globally distribute the news, and with those who have signed on as CNN partners. The result is an in-depth look at how an American company took shape around a strong leader, how it built and projected a world-class identity, and now prepares for stiff international competition.

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