The Economics of Marketing (The International Library of Critical Writings in Economics series) - Hardcover

9781858987958: The Economics of Marketing (The International Library of Critical Writings in Economics series)

Hardcover

ISBN 10: 1858987954 ISBN 13: 9781858987958

Verlag: Edward Elgar Publishing Ltd, 1998

The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.

Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition.

This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.

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Edited by Martin Carter, formerly Lecturer in Economics, Leeds University Business School, Mark Casson, Professor of Economics and Director, Centre for Economic Institutions and Business History, University of Reading, UK and Vivek Suneja, Faculty of Management Studies, University of Dehli, India

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Verlag: Edward Elgar Publishing Ltd
Erscheinungsdatum: 1998
Sprache: Englisch
ISBN 10: 1858987954
ISBN 13: 9781858987958
Einband: Tapa dura
Anzahl der Seiten: 768
Herausgeber: Carter Martin, Casson Mark, Suneja Vivek
Kontakt zum Hersteller: Nicht verf�gbar
Verantwortliche Person: Nicht verf�gbar

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The Economics of Marketing

Martin Carter

Verlag: Edward Elgar Publishing Ltd Okt 1998, 1998

ISBN 10: 1858987954 ISBN 13: 9781858987958

Neu Hardcover

Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

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Buch. Zustand: Neu. Neuware - The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management. Artikel-Nr. 9781858987958

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Neu kaufen

EUR 375,60

W�hrung umrechnen

Versand: EUR 65,00

Von Deutschland nach USA

Versandziele, Kosten & Dauer

Anzahl: 2 verf�gbar

In den Warenkorb

Foto des Verk�ufers

The Economics of Marketing

Martin Carter|Mark Casson|Vivek Suneja

Verlag: Edward Elgar Publishing, 1998

ISBN 10: 1858987954 ISBN 13: 9781858987958

Neu Hardcover

Anbieter: moluna, Greven, Deutschland

Verk�uferbewertung 5 von 5 Sternen

Gebunden. Zustand: New. The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and cont. Artikel-Nr. 597124002

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