The Elgar Companion to Consumer Research and Economic Psychology - Hardcover

 
9781858985541: The Elgar Companion to Consumer Research and Economic Psychology
Hardcover
ISBN 10: 1858985544 ISBN 13: 9781858985541
Verlag: Edward Elgar Publishing Ltd, 1998

Inhaltsangabe

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners.

The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines.

The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines.

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Über die Autorin bzw. den Autor

Edited by Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia and Simon Kemp, Associate Professor of Psychology, University of Canterbury, New Zealand

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
1858985544
ISBN 13 
9781858985541
Einband
Tapa dura
Anzahl der Seiten
672
Herausgeber
Earl Peter E., Kemp Simon
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781843760603: The Elgar Companion to Consumer Research and Economic Psychology

Vorgestellte Ausgabe

ISBN 10:  1843760606 ISBN 13:  9781843760603
Verlag: Edward Elgar Publishing Ltd, 2002
Softcover