A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone - not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments, Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as rule-abiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines, and Jonathan Barnbrook.
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Paul Felton is a graphic designer specializing in typography. In 2005 he won a D&AD Best New Blood Award for this book and for his recent design work
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Hardback. Zustand: New. A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone - not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or 'commandments', of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting 'sacreligious' visual alternatives. In support of the commandments, Felton includes a list of twelve 'disciples', those internationally renowned graphic designers whom he identifies as rule-abiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his 'fallen angels', including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines, and Jonathan Barnbrook. Artikel-Nr. LU-9781858943558
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Hardcover. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 3-4 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Artikel-Nr. 6666-CBK-9781858943558
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Zustand: New. 2006. Hardcover. A 'flip' format book analysing the basic tenets of typography and how to turn them on their heads. One side presents the ten main rules of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting visual alternatives. Num Pages: 72 pages, illustrations. BIC Classification: AKD. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 218 x 147 x 16. Weight in Grams: 300. . . . . . Artikel-Nr. V9781858943558
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