Discovering Marketing: An Active-learning Approach (Promoting Active Learning S.) - Hardcover

Stokes, D.R.

 
9781858050065: Discovering Marketing: An Active-learning Approach (Promoting Active Learning S.)

Inhaltsangabe

An introductory course on marketing which is structured to ensure that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them.

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