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The Third Screen: Marketing to Your Customers in a World Gone Mobile - Softcover

Martin, Chuck

 
9781857885743: The Third Screen: Marketing to Your Customers in a World Gone Mobile
Softcover
ISBN 10: 1857885740 ISBN 13: 9781857885743
Verlag: Nicholas Brealey Publishing, 2011

Inhaltsangabe

Chuck Martin takes readers on a journey from the creation of the first screen to the revolutionary third. Martin describes the cultural and social changes incurred by the first screen (the television) and the second screen (the personal computer), opening up his discussion of how the third screen—the mobile device—is redefining the role of the consumer.

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Über die Autorin bzw. den Autor

Chuck Martin is director of the Center for Media Research in New York, the CEO of NFI Research, an avid public speaker and the author of eight business books, including NYT business best seller The Digital Estate as well as Net Future, SMARTS and Work Your Strengths. With more than 25,000 Twitter followers, Chuck is an established social media expert and has also appeared on CNN, CNBC, Fox and ABC-TV News Now. He served as brand manager for the Mobile Insider Summit (August 2010 in Lake Tahoe, NV). Visit his website at nfiresearch.com and his blog at thesocialcmo.com/blog/

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Verlag
Nicholas Brealey Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1857885740
ISBN 13 
9781857885743
Einband
Taschenbuch
Anzahl der Seiten
230
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar