Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements combine to form a simple, practical model that will help you to create striking marketing communications and to discover and remove the flaws from your marketing message. Highlighting the best of contemporary marketing campaigns with numerous illustrations and examples, delivered in a clever and accessible style, Does Your Marketing Sell? will show you how to make the most out of your marketing.
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Ian Moore is a founder of the award-winning Blue-Chip Marketing Consultancy and has worked for global names such as Kimberly-Clark, Cadbury-Schweppes and Lloyds TSB. He continues to create campaigns at the marketing coal-face for a range of national and multi-national companies as well as training and writing on the subject of effective marketing communications. He is a winner of the ISP Grand Prix for Best UK Promotion and Best European FMCG Campaign for the Kleenex Hayfever Survival Kit, as well as a further 50 industry awards ranging from, Best Copywriting to Most Innovative Campaign. He is currently a Creative Consultant specializing in training staff in the development of effective marketing communications, helping people to understand how they will work and why they will sell. He has a monthly column in Incentive Business magazine.Review:
Visually attractive offering, with illustrations and photographs throughout to highlight the best, and sometimes the worst, or marketing communications. -- Bookseller Magazine, August 2004
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