Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces - Hardcover

Vandermerwe, Sandra

 
9781857882414: Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

Inhaltsangabe

Shows how a business can generate increasing returns and gain a competitive advantage by improving its customer base, escaping conventional thinking to focus on the customer rather than the product

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Über die Autorin bzw. den Autor

Sandra Vandermerwe is Chair of Management and Professor of International Marketing and Services at the Management School, Imperial College, London. Professor Vandermerwe is an internationally acclaimed speaker to senior executives, boards, and top management. She also teaches on several MBA, doctoral and executive programmes in universities throughout the world and has consulted and researched widely with business organizations.

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9781861563071: Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces

Vorgestellte Ausgabe

ISBN 10:  1861563078 ISBN 13:  9781861563071
Verlag: JW, 2001
Softcover