Shows how a business can generate increasing returns and gain a competitive advantage by improving its customer base, escaping conventional thinking to focus on the customer rather than the product
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Sandra Vandermerwe is Chair of Management and Professor of International Marketing and Services at the Management School, Imperial College, London. Professor Vandermerwe is an internationally acclaimed speaker to senior executives, boards, and top management. She also teaches on several MBA, doctoral and executive programmes in universities throughout the world and has consulted and researched widely with business organizations.
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Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 39572335-6
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Hardcover. Zustand: Very Good. Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781857882414
Anzahl: 2 verfügbar
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9781857882414
Anzahl: 1 verfügbar
Anbieter: BookAddiction (IOBA, IBooknet), Canterbury, Vereinigtes Königreich
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. 1st Edition. 296pp. Black cloth-covered boards, silver titles on spine. Lightly bumped spine head. Internally neat, clean, bright and tight. Dust jacket has some shelf wear, light chipping to edges, mirrors book damage, price unclipped. 8vo. Provides an original and potent model for business success and finally puts the nail in the coffin of product-driven capitalism, outlining a whole new way to grow a business and own a market. Artikel-Nr. 008124
Anzahl: 1 verfügbar
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. The business model of customer capitalism offered in this text aims to activate six positive reinforcing loops, resulting in customer "lock-on", which is where a company becomes a customer's sole or dominant provider on an ongoing basis. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003600071
Anzahl: 3 verfügbar
Anbieter: medimops, Berlin, Deutschland
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Artikel-Nr. M01857882415-G
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