The Things That Really Matter About Writing Great Copy: Dramatically Increase Your Response Rate, Sell More of Your Products and Services, Watch Profits Soar! (Essentials) - Softcover

Inhaltsangabe

"Writing Great Copy" aims to show the reader how to transform sales material and provides techniques that should work for any subject matter. Topics include, before you write, words - the copywriter's tools, reassuring the reader, avoiding copywriting blunders, editing and improving copy.

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