Visual Merchandising /anglais: Window and In-Store Displays for Retail - Softcover

Morgan, Tony

 
9781856695398: Visual Merchandising /anglais: Window and In-Store Displays for Retail
Softcover
ISBN 10: 1856695395 ISBN 13: 9781856695398
Verlag: LAURENCE KING, 2008

Inhaltsangabe

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers. It reveals the secrets of their toolkit, such as the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour.Presented through colour photographs, diagrams of floor layouts and store case studies, and including comprehensive information such as a glossary of terms used in the industry, "Visual Merchandising" is an invaluable handbook for anyone working in and learning about this exciting subject.

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Über die Autorin bzw. den Autor

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts.

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Verlag
LAURENCE KING
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1856695395
ISBN 13 
9781856695398
Einband
Tapa blanda
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Hutter Trade GmbH + Co KG
info@hutter-trade.com

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Deutschland