Graphic designers constantly complain that there is no career manual to guide them through the profession. Now, design consultant and writer Adrian Shaughnessy draws on the wealth of his experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work but want to avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and practical suggestions - that you won't have been taught at college - for running a successful business. Within each chapter there is inspirational guidance from a range of international designers who cite their personal mistakes and experiences as well as a chapter of one-on-one interviews with 10 leading designers including Neville Brody and John Warwicker.
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Adrian Shaughnessy was co-founder Intro and its Creative Director for 15 years. Intro's roster of clients includes many leading record labels, Sony PlayStation, Deutsche Bank and the BBC. He has written three books on record sleeve design (Sampler, Sampler 2 and Sampler 3) and regularly contributes to Print, Eye, Creative Review, Design Week and Grafik.Review:
His likable and generous voice guides young designers toward civility and integrity in their approach to a life in design. -- Communication Arts, November 23, 2005
"A sort of career manual guide for young graphic designers who want to earn a living by doing expressive and meaningful work but want to avoid becoming a hired drone working on soulless projects." --Lurzers International Archive, December 2005/January 2006
"Quick read, great insight." -- Craig Brimm --Graphic Design USA, January, 2006
"Tips for young creatives on how to avoid turning into a dreary design drone." --How, February, 2006
"I love a book by Adrian Shaughnessy called How to Be a Graphic Designer: Without Loosing Your Soul " -- Mark Stringer --Computer Arts, June, 2008
"More than seduction by color. The text easily appeals to all of lifes types who might crack its binding: the student crowd who have spent four years learning how to learn; those weighing the decision to go in-house or freelance; the seasoned designer who wants to set up his or her own studio... " -- Lisa Ryers --San Francisco Bay Guardian, January, 2006
"If Adrian Shaughnessy hasn't already started a 'Without Losing Your Soul' franchise of 'How To' books, he should consider it. His likable and generous voice guides young designers toward civility and integrity in their approach to a life in design." --Communication Arts, November, 2005
"A no-holds-barred manual for being a graphic designer . . . a refreshing take on the populated design book genre, sure to help even the most seasoned professional." --Step Inside Design, November/December 2005
"This practical and philosophical how-to offers less fill-in-the-blanks advice than wisdom learned in the field. . . . 'Designers have an unwritten duty to pass on their experience and give support to the next generation of designers,' Shaughnessy writes. You could say that he does his part with this invaluable guide." --CMYK, June, 2006
"How to be a graphic designer, without loosing your soul, provoked me to think about the nature of the soul." -- Milton Glaser --Print, February, 2006
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