Verwandte Artikel zu From Brand Vision to Brand Evaluation: The Strategic...

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands - Softcover

De Chernatony, Leslie

 
9781856177733: From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands
Softcover
ISBN 10: 1856177734 ISBN 13: 9781856177733
Verlag: Routledge, 2010

Inhaltsangabe

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Leslie de Chernatony is Professor of Brand Marketing at the University of Lugano, Switzerland; Honorary Professor of Brand Marketing at Aston University, UK and Managing Partner at Brands Box Marketing and Research Consultancy.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1856177734
ISBN 13 
9781856177733
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
392
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland