Becoming a Successful Intrapreneur: A Practical Guide to Creating an Innovative Information Service (Successful LIS professional) - Softcover

Inhaltsangabe

Information services of all kinds need to be proactive within their institution by using entrepreneurial skills internally, marketing themselves vigorously and emphasizing their value to other departments and sections. This book offers a systematic approach to demonstrating the worth of the information service department, and to achieving wide support for it within the organization. They aim to promote an intrapreneurial style of information skills required of LIS professionals to achieve their objectives including: intelligence gathering; taking risks; developing vision; turning information into a value-added service; and using performance measures. Using case studies, examples and summaries, the book covers: strategic approaches to intrapreneurship; finding out the aims and objectives of your organization; conducting an internal information audit; keeping one step ahead of the customer; offering innovative services; creating the perfect team; setting standards and maintaining them; and marketing and promotion.

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