Verwandte Artikel zu Strategy for Creation

Strategy for Creation - Hardcover

Murakami, T.; Nishiwaki, T.; Nishikawi, T.

 
9781855730618: Strategy for Creation

Inhaltsangabe

Japanese marketing strategy has been founded on low cost and high quality. As other countries catch up, the Japanese are looking ahead to a new "age of creativity". This study aims to shows that creativity in business is as susceptible to organized thought as any other work.

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