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M-Commerce: Boost Your Business with the Power of Mobile Commerce - Softcover

Skeldon, Paul

 
9781854586759: M-Commerce: Boost Your Business with the Power of Mobile Commerce

Inhaltsangabe

Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.

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Über die Autorin bzw. den Autor

Paul Skeldon is an the editor of M Retailing a mobile commerce dedicated site and a m-commerce industry expert regularly cited in the press. Paul is an experienced journalist specialising in technology and global communications.

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