The Concise Adair on Creativity and Innovation - Softcover

Inhaltsangabe

New ideas are essential for industry – they are the lifeblood of successful organisations.

Creative and innovative thinking, the means by which ideas are born and nurtured, are not products of clearly defined steps and can be widely encouraged.

“Daring ideas are like chessmen moved forward. They may be beaten, but they may start a winning game.” Goethe

The Concise Adair on Creativity and Innovation encapsulates all of John Adair’s writing on how to enhance creativity within your organisation with a focus on team training, generation of ideas, communication and overcoming obstacles, the key characteristics of innovators and how to organise and use them to the best effect.

Packed with practical advice and shrewd insight, leadership expert Adair summarises everything you need to know to understand the creative process and manage innovation effectively in this book.

John Adair’s books have sold hundreds of thousands of copies. You will find this book equally valuable, whether you are beginning your career in management or looking for an expert refresher course.

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