The Marketing Strategy Desktop Guide (Desktop Guide S.) - Softcover

Paley, Norton

 
9781854181398: The Marketing Strategy Desktop Guide (Desktop Guide S.)

Inhaltsangabe

A comprehensive understanding of the key tools and techniques behind any marketing strategy is essential to every business. Written in a clear, practical style this book covers the management of your: markets; competitive position; customer behaviors; pricing strategies; products/services; distribution; finance; and marketing opportunities. It also contains an abundance of checklists, charts, dos and don'ts, summaries and special tips.

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9781854184900: The Marketing Strategy Desktop Guide

Vorgestellte Ausgabe

ISBN 10:  1854184903 ISBN 13:  9781854184900
Verlag: THOROGOOD PUB LTD, 2008
Softcover