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Great or Poor: A Simple System to Deliver Excellent Customer Experiences - Softcover

Arnold, Guy Rory

 
9781852526931: Great or Poor: A Simple System to Deliver Excellent Customer Experiences
Softcover
ISBN 10: 1852526939 ISBN 13: 9781852526931
Verlag: Management Books 2000 Ltd, 2011

Inhaltsangabe

Great or Poor is a powerful and proven system to deliver excellent customer experiences in any organisation. Based around four key principles, the book shows readers how to (1) establish a genuine customer-focused mission which is embraced throughout the organisation (2) identify and understand customers' REAL needs (3) get their teams always to go "the extra inch" and (4) establish a true measure of the results. The system has already been tried and tested in a number of organisations with great results. In the words of Guy Insull, founder and MD of The Champions Club, it is is "an amazingly simple yet powerful system"; Neil Robertson, CEO of The British Institute of Innkeeping, describes it as "a real breakthrough"; and author Richard Denny says it is "the best material on customer care that I have ever come across".

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Über die Autorin bzw. den Autor

Guy Arnold is a former director of a FTSE 100 company who now runs his own training and consultancy business. He founded greatorpoor.com in 2006, and now helps organisations to effect real change throughout their operation, aiming to develop enhanced bottom line profit for the long term, through delivering consistently excellent customer experiences.

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Verlag
Management Books 2000 Ltd
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1852526939
ISBN 13 
9781852526931
Einband
Taschenbuch
Anzahl der Seiten
200
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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