Verwandte Artikel zu The Brand Bucket: Make Your Marketing Work

The Brand Bucket: Make Your Marketing Work - Softcover

Wynter, Barnaby

 
9781852526528: The Brand Bucket: Make Your Marketing Work
Softcover
ISBN 10: 1852526521 ISBN 13: 9781852526528
Verlag: Management Books 2000 Ltd, 2010

Inhaltsangabe

In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket(R), a six-step decision-making model that will turn potential customers into long term customers. Since then, this approach has been applied to over 470 businesses and organisations worldwide. In the last 10 years the author has enhanced this core methodology with a number of other working tools, bringing in all the elements of the New Media and interactive marketing techniques to create a unique marketing methodology for the 21st century approach to marketing. Every company is staring at its order book looking for ways to improve it. This book shows them how.

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Über die Autorin bzw. den Autor

Barnaby Wynter spent ten years in the advertising industry working for a number of different agencies before becoming managing director of the marketing consultancy known as The Brand Bucket CompanyA", named after the trademarked branding philosophy outlined in this book.

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Verlag
Management Books 2000 Ltd
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1852526521
ISBN 13 
9781852526528
Einband
Taschenbuch
Anzahl der Seiten
200
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
eucomply OÜ
hello@eucompliancepartner.com

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