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Inhaltsangabe
This is a completely revised and updated edition of the classic guide to sales management for the newly appointed sales manager. The book guides readers through the tricky transition from salesperson to sales manager, explaining what the new job involves, what a successful sales manager is expected to do, and how to do it. It provides step-by-step advice on all aspects of sales management, including recruitment, training, leadership, motivation, controls, reports and records, monitoring the competition and business planning. It also includes a review of marketing and strategic direction, including basic marketing principles, and a guide to pricing, product development, packaging, promotions, and exhibitions, and much, much more.
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Über die Autorin bzw. den Autor
Jeremy Thorn was for many years Chairman of QED Consulting, specialising in strategy development and management training. Prior to QED, he developed his expertise in the UK and the USA, in international marketing consultancy, sales and marketing directorships and as MD of a multi-national engineering group. He is the author of several internationally published books on business.
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First-time Sales Manager
Verlag:
Management Books 2000, 2009
ISBN 10: 1852526203
ISBN 13: 9781852526207
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Taschenbuch
Anbieter: Leserstrahl (Preise inkl. MwSt.), Oldenbüttel, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Fine. Revised ed. leichte Lagerspuren / minor shelfwear---. nein. Artikel-Nr. 92424
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The First-time Sales Manager
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001842219
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The First-Time Sales Manager
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781852526207. Artikel-Nr. 9474920
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