Retail Buying Techniques - Softcover

Elliott, Fiona; Rider, Janet

 
9781852525521: Retail Buying Techniques
Softcover
ISBN 10: 1852525525 ISBN 13: 9781852525521
Verlag: Mercury Business Books, 2007

Inhaltsangabe

For any retailer, the acquisition of the right stock at the right price at the right time is crucial to the economic well-being of the business. This completely revised and updated book is the third title in this new series of management guides for the retail sector published in association with the British Shops and Stores Association. It covers every aspect of the all-important buying function. It is packed with case histories and performance tips and will be exceptionally valuable to everyone in the industry with some responsibility for buying. Subjects covered include: planning the budget; planning the structure of the merchandise range; developing the product and brands; sourcing and buying the product; presenting and promoting products profitably; and, improving buying performance.

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Über die Autorin bzw. den Autor

The authors, Fiona Elliott and Janet Rider, are both established retail consultants with extensive experience in buying and merchandising. Between them they have worked for a wide range of companies including well-known retail chains such as Habitat, Owen Owen, British Home Stores, and Co-operative Retail Services as well as a number of smaller specialist companies. Both are frequent visiting presenters at BSSA specialist buying courses.

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Verlag
Mercury Business Books
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
1852525525
ISBN 13 
9781852525521
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
241
Kontakt zum Hersteller
Nicht verfügbar
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