Inhaltsangabe
This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
