Think Marketing: Strategies for Effective Management Action: Guidelines for More Effective Management Action - Softcover

Van Mesdag, Martin; Levitt

 
9781852520144: Think Marketing: Strategies for Effective Management Action: Guidelines for More Effective Management Action

Inhaltsangabe

Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business. It is hoped that such an approach will not only improve productivity but also broaden managers' views of business strategies.

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9781852510954: Think Marketing: Guidelines for More Effective Management Action

Vorgestellte Ausgabe

ISBN 10:  1852510951 ISBN 13:  9781852510954
Verlag: Mercury Business Books, 1991
Hardcover