Eye Tracking Methodology: Theory and Practice

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9781852336660: Eye Tracking Methodology: Theory and Practice

Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This book aims to fill that gap in the market by providing an accessible introduction for practitioners and students. The first part of the book covers useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement. The second part surveys eye-tracking devices and gives a detailed introduction to the technical requirements for installing a system and developing an application program. It focuses on video-based, corneal-reflection eye trackers - the most widely available and affordable type of system. The final part looks at a number of interesting and challenging applications in areas such as Human Factors, Collaborative Systems, Virtual Reality, Marketing and Advertising. Eye Tracking Methodology: Theory and Practice will be an invaluable guide for practitioners responsible for developing or implementing an eye tracking system. It will also be an invaluable teaching text for relevant modules on advanced undergraduate and postgraduate courses such

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From the Back Cover:

Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on how to develop, implement and use these systems. This second edition of Andrew Duchowski’s successful guide to these systems contains significant additional material on the topic and fills this gap in the market with this accessible and comprehensive introduction.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the second part surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. The book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, before closing with a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

Key features of this second edition include:

· Three new chapters providing technical descriptions of new (state-of-the-art) eye tracking technology

· A complete new Part describing experimental methodology including experimental design, empirical guidelines, together with 5 case studies

· Survey material regarding recent research publications included within Part IV

The second edition of Eye Tracking Methodology is an invaluable guide for practitioners responsible for developing or implementing an eye tracking system, and can also be used as a teaching text for relevant modules on advanced undergraduate and postgraduate courses.

‘One of the most comprehensive books on eye tracking ever written. A must-read for novices and experts alike.’

Roel Vertegaal, Human Media Lab, Queen’s University, Canada

‘... the first comprehensive treatment of a critical methodological area, this book unites the field’s core theoretical underpinnings with real-world applications and practical know-how ...’

Dario Salvucci, Drexel University, USA

About the Author:

Andrew Duchowski has taught Eye Tracking courses for the past 3 years at Clemson University. He is also an experienced consultant.

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