"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here."
- Mark Deuze, Indiana University and Leiden University
"This is a unique work tested by time and generations of students around the world - North, South, East and West."
- Kaarle Nordenstreng, University of Tampere
"McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field."
- Anders Hansen, University of Leicester
With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature.
It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.
Unmatched in coverage and used across the globe, this book includes:
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Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
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Softcover. 6. ed. 621 p. Ehem. Bibliotheksexemplar mit Kleberesten auf Einband und Stempel innen, guter Zustand. 9781849202923 Sprache: Englisch Gewicht in Gramm: 550. Artikel-Nr. 2125433
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6. ed. 621 S. ehem. Bibliotheksexemplar mit Kleberesten auf Einband und Stempel innen, guter Zustand. 9781849202923 Sprache: Englisch Gewicht in Gramm: 550. Artikel-Nr. 2129194
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Softcover. 6. ed. 621 p. Ehem. Bibliotheksexemplar mit Kleberesten auf Einband und Stempel innen, guter Zustand. 9781849202923 Sprache: Englisch Gewicht in Gramm: 550. Artikel-Nr. 2125189
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781849202923. Artikel-Nr. 3948859
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Paperback. Zustand: Very Good. McQuail's Mass Communication Theory This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781849202923
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