Advertising and Promotion: An Integrated Marketing Communications Approach - Softcover

Hackey, Chris

 
9781849201469: Advertising and Promotion: An Integrated Marketing Communications Approach
Softcover
ISBN 10: 1849201463 ISBN 13: 9781849201469
Verlag: SAGE Publications Ltd, 2010

Inhaltsangabe

This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising and agency operations with a consumer cultural focus on the social and ethical role of advertising. The Second Edition provides a stronger focus on integrated marketing communications and the promotional mix, more coverage of e-marketing and social media, and a focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating introduction to the rapidly evolving advertising environment.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university’s first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.  

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SAGE Publications Ltd
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1849201463
ISBN 13 
9781849201469
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
333
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780071284400: Advertising and Promotion: An Integrated Marketing Communications Perspective

Vorgestellte Ausgabe

ISBN 10:  0071284400 ISBN 13:  9780071284400
Verlag: McGraw-Hill Education Ltd, 2008
Softcover