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Step Away from the Crayons: Building a Strong B2B Brand - Softcover

Bright, Alan; Parr, Phil

 
9781848760226: Step Away from the Crayons: Building a Strong B2B Brand

Inhaltsangabe

Step Away From the Crayons specifically addresses the subject of branding in the business to business arena. The book introduces the concept of 'holistic branding', a vital ingredient for business success in the 21st century - not just another marketing methodology.

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Über die Autorin bzw. den Autor

Alan Bright has nearly 40 years in the design industry, as a designer andphotographer. In 1979 he designed the typeface 'Brighton' which has been used as the text face for thebook. Alan started running his own business in 1980, and is now CEO of Twentyfive Creative LLP.Phil Parr is a strategic Brand Specialist and Director of Twentyfive Creative LLP. Phil has 20 yearsexperience working in large corporates in the Financial Services sector. Phil joined Twentyfive in 2002and has spent the last 2 years developing and finefine-tuning the Holistic Brand model and toolset.

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