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Social Influence and Consumer Behavior: A Special Issue of the Journal Social Influence (Special Issues of Social Influence) - Hardcover

Buch 3 von 3: Special Issues of Social Influence
 
9781848727717: Social Influence and Consumer Behavior: A Special Issue of the Journal Social Influence (Special Issues of Social Influence)
Hardcover
ISBN 10: 1848727712 ISBN 13: 9781848727717
Verlag: Psychology Press, 2012

Inhaltsangabe

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

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Über die Autorin bzw. den Autor

Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA.

Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

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Verlag
Psychology Press
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1848727712
ISBN 13 
9781848727717
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
150
Herausgeber
Howard Daniel, Kirmani Amna, Rajagopal Priyali
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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