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Coopetition: Winning Strategies for the 21st Century - Hardcover

 
9781848443211: Coopetition: Winning Strategies for the 21st Century
Hardcover
ISBN 10: 1848443218 ISBN 13: 9781848443211
Verlag: Edward Elgar Publishing Ltd, 2010

Inhaltsangabe

As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition.



Coopetition shows great interpretive and normative potential and is likely to be an increasingly important tool. This book is one of the first key contributions in shaping and systematizing a novel coopetition agenda in the field of strategy. The book argues that coopetition is neither an extension of competition theory, nor an extension of cooperative theory. It is in fact a specific and distinctive research object, which calls for dedicated theoretical investigation to develop questions for theory, method, and managerial practice.



This book provides both practitioners and academic scholars with a milestone that brings together an active community of researchers expressly mobilized around the creative in-depth scrutiny of coopetition. It will greatly appeal to researchers, scholars, and graduate students of management, business strategy competitive dynamics, and international business, as well as practitioners such as managers and consultants.

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Über die Autorin bzw. den Autor

Edited by Saïd Yami, Affiliate Professor, Kedge Business School, France, Sandro Castaldo, Professor of Marketing, Bocconi University, Italy, Giovanni Battista Dagnino, Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy and Frédéric Le Roy, Professor of Strategic Management, University of Montpellier and GSCM, Montpellier Business School, France

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1848443218
ISBN 13 
9781848443211
Einband
Gebundene Ausgabe
Anzahl der Seiten
264
Herausgeber
Yami Said, Castaldo Sandro, Dagnino Giovanni Battista, Le Roy Frederic
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar