Rethinking Competitive Advantage: New Rules for the Digital Age - Softcover

Charan, Ram

 
9781847943484: Rethinking Competitive Advantage: New Rules for the Digital Age
Softcover
ISBN 10: 1847943489 ISBN 13: 9781847943484
Verlag: Penguin, 2022

Inhaltsangabe

From the million-copy-bestselling author of Execution

'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes

Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.

Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.

'One of the world's preeminent counselors to CEOs.' Harvard Business Review

'The most influential consultant alive.' Fortune

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Über die Autorin bzw. den Autor

'One of the world's most renowned management consultants and authors.' Fast Company

Widely acclaimed as one of our greatest business strategists, Ram Charan is the author of over a dozen books, including the perennial bestseller Execution. Formerly an award-winning professor at Harvard Business School, he has advised the CEOs of some of the world's most successful companies - including Coca-Cola, Bank of America, Tata, 3M, GE and Verizon.

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Verlag
Penguin
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1847943489
ISBN 13 
9781847943484
Einband
Taschenbuch
Anzahl der Seiten
224
Kontakt zum Hersteller
SC
https://www.penguinrandomhouse.com/

CL MODESTO LAFUENTE 41
Madrid
Madrid
Spanien

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