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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - Softcover

Breen, Bill; Robertson, David

 
9781847941176: Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Softcover
ISBN 10: 1847941176 ISBN 13: 9781847941176
Verlag: Random House Business, 2014

Inhaltsangabe

LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.

Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.

Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.

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Über die Autorin bzw. den Autor

DAVID ROBERTSON joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton’s undergraduate, MBA and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD).

BILL BREEN is the co-author of The Responsibility Revolution: How the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and of The Future of Management (Harvard Business School Press, 2007).

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Verlag
Random House Business
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1847941176
ISBN 13 
9781847941176
Einband
Taschenbuch
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Penguin Random House Ireland Limited
productsafety@penguin.co.uk

Morrison Chambers, 32 Nassau Street
Dublin
Irland