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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - Softcover
Inhaltsangabe
LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.
Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.
Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.
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Über die Autorin bzw. den Autor
DAVID ROBERTSON joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton’s undergraduate, MBA and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD).
BILL BREEN is the co-author of The Responsibility Revolution: How the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and of The Future of Management (Harvard Business School Press, 2007).
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- VerlagRandom House Business
- Erscheinungsdatum2014
- ISBN 10 1847941176
- ISBN 13 9781847941176
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten320
- Kontakt zum HerstellerNicht verfügbar
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Verlag:
Random House Business Books, 2014
ISBN 10: 1847941176
ISBN 13: 9781847941176
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Verlag:
Random House Business Books, 2014
ISBN 10: 1847941176
ISBN 13: 9781847941176
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Paperback. Zustand: Very Good. Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781847941176
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Cornerstone, United Kingdom, London, 2014
ISBN 10: 1847941176
ISBN 13: 9781847941176
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Paperback. Zustand: Very Good. LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors. Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company's story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005839730
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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Verlag:
Random House Business Books, 2014
ISBN 10: 1847941176
ISBN 13: 9781847941176
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Artikel-Nr. G1847941176I3N00
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Brick by Brick : How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Taschenbuch. Zustand: Neu. Neuware - What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. Artikel-Nr. 9781847941176
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Brick by Brick
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Zustand: New. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly c. Artikel-Nr. 4286312
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Brick by Brick
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. GB-9781847941176
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