Verwandte Artikel zu Simple

Simple - Softcover

Siegel, Alan; Etzkorn, Irene

 
9781847940940: Simple
Softcover
ISBN 10: 1847940943 ISBN 13: 9781847940940
Verlag: Random House Business, 2013

Inhaltsangabe

For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve.

Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today.

These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.

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Über die Autorin bzw. den Autor

Over the past three decades, ALAN SIEGEL has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel+Gale, devoted to positioning global companies for competitive success. Siegel has worked as a consultant, author, and commentator, creating guides for the Wall Street Journal on understanding financial markets, and serving on the boards of numerous business and cultural organizations.

IRENE ETZKORN is one of the world's foremost authorities on simplification, and has built Siegel+Gale's Simplification portfolio into the largest and most well-respected in the field. She has worked extensively in the financial services, government and healthcare sectors, for clients like Allstate Insurance, the Centers for Medicare and Medicaid Services, General Electric, the IRS, Genworth Financial, and the Securities and Exchange Commission (SEC) to simplify their customer experience.

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Verlag
Random House Business
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1847940943
ISBN 13 
9781847940940
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Purmerul LTD
https://strengholt.nl/en/

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