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Inhaltsangabe
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.
Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.
His next venture is to study for a degree in modern languages – having left school at 16 he thinks it’s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...
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Paperback. Zustand: Very Good. Key Concepts in Marketing (Sage Key Concepts series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781847874993
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Key Concepts in Marketing
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ISBN 10: 1847874991
ISBN 13: 9781847874993
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Key Concepts in Marketing
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ISBN 13: 9781847874993
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Key Concepts in Marketing
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SAGE Publications, Limited, 2009
ISBN 10: 1847874991
ISBN 13: 9781847874993
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Key Concepts in Marketing (Sage Key Concepts series) (Key Concepts (Sage))
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Sage Publications Ltd 05.03.2009, 2009
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ISBN 13: 9781847874993
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Zustand: sehr gut - gebraucht. Taschenbuch 232 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, sehr gut - gebraucht, Taschenbuch Sage Publications Ltd , 2009-03-05 232 S. , Key Concepts in Marketing (Sage Key Concepts series) (Key Concepts (Sage)), Blythe, Jim. Artikel-Nr. BU228422
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Key Concepts in Marketing
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