Writing Health Communication: An Evidence-based Guide - Softcover

Charles Abraham; Marieke Kools

 
9781847871862: Writing Health Communication: An Evidence-based Guide
Softcover
ISBN 10: 1847871860 ISBN 13: 9781847871862
Verlag: SAGE Publications Ltd, 2011

Inhaltsangabe

Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand:

(i) how people read and process information,

(ii) how to design persuasive messages

(iii) how to make written text easy to use and

(iv) how to change behaviour.

Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include:

- Message framing,

- Use of fear appeals,

- Tailoring messages,

- Using graphics,

- Behaviour change

Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.

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Von der hinteren Coverseite

A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals.

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Verlag
SAGE Publications Ltd
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1847871860
ISBN 13 
9781847871862
Einband
Taschenbuch
Anzahl der Seiten
195
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland