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Drive: The Surprising Truth About What Motivates Us - Softcover

Pink, Daniel H.

 
9781847677686: Drive: The Surprising Truth About What Motivates Us
Softcover
ISBN 10: 1847677681 ISBN 13: 9781847677686
Verlag: Canongate Books, 2010

Inhaltsangabe

We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you. In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.

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Über die Autorin bzw. den Autor

Daniel H. Pink is the author of the New York Times bestsellers Drive, To Sell Is Human and When. His books have sold millions of copies, have been translated into forty-two languages and have won multiple awards. Pink and his family live in Washington, D.C.

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Verlag
Canongate Books
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
1847677681
ISBN 13 
9781847677686
Einband
Taschenbuch
Anzahl der Seiten
320
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Verantwortliche Person
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