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The Ten Faces of Innovation: Strategies for Heightening Creativity - Softcover

Kelley, Tom

 
9781846680311: The Ten Faces of Innovation: Strategies for Heightening Creativity
Softcover
ISBN 10: 184668031X ISBN 13: 9781846680311
Verlag: Profile Books, 2008

Inhaltsangabe

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

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Über die Autorin bzw. den Autor

Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.

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Verlag
Profile Books
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
184668031X
ISBN 13 
9781846680311
Einband
Taschenbuch
Anzahl der Seiten
304
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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