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How to Argue with a Cat: A Human's Guide to the Art of Persuasion - Softcover

Heinrichs, Jay

 
9781846149573: How to Argue with a Cat: A Human's Guide to the Art of Persuasion
Softcover
ISBN 10: 1846149576 ISBN 13: 9781846149573
Verlag: Penguin, 2018

Inhaltsangabe

If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way.

Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).

You'll learn to:

Perfect your timing - learn exactly when to pounce
Get your body language, tone and gesture just right
Think about what your opponent wants - always offer a comfy lap
Lure them in by making them think they have the power

The result? A happy, hopefully scratch-free, resolution.

'Jay Heinrichs knows a thing or two about arguing' The Times

'A master rhetorician and persuasion guru' Salon

'You got a bunch of logical engineers to inject pathos
into their arguments ... it works!' NASA engineer

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Über die Autorin bzw. den Autor

Jay Heinrichs is the bestselling author of Thank You for Arguing and How to Argue with a Cat. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA and the Pentagon. He runs the acclaimed blog Figarospeech.com, as well as the rhetoric site ArgueLab.com.

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Verlag
Penguin
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1846149576
ISBN 13 
9781846149573
Einband
Taschenbuch
Anzahl der Seiten
144
Kontakt zum Hersteller
Penguin Random House Verlagsgruppe GmbH
kundenservice@penguinrandomhouse.de

Neumarkter Straße 28
München
Bayern
81673
Deutschland