The ’70s witnessed a number of amalgamations, mergers and take-overs that would change the face of the pan-European trucking industry. It saw the birth of the infamous British Leyland empire, which was to have far-reaching and disastrous consequences for all the manufacturers it engulfed. In the face of booming sales of European heavyweights, both Ford and Bedford launched heavyweight models aimed at this key sector, but like most other British truck manufacturers, it was too little too late. This is a unique account of a turbulent period in trucking history.
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Colin Peck started his career in road transport in the mid-1960s and held a number of management positions in such companies as Thorn Electrical and Pickfords Heavy Haulage. His experience at such companies led him to a successful career in road transport journalism, writing for trucking magazines from Australia to America, Canada to South Africa. During the 1980s he was European Editor of the leading US-based trucking magazines, Heavy Duty Trucking and Transportation Engineer. He subsequently entered the public relations industry, and has handled the UK PR strategies for such organizations as BRS and Ryder.
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