This book examines science fiction's theoretical and ontological backgrounds and how science fiction applies to the future of tourism. It recreates and invents the future of tourism in a creative and disruptive manner, reconceptualising tourism through alternative and quantum leap thinking that go beyond the normative or accepted view of tourism. The chapters, focusing on areas such as disruption, sustainability and technology, draw readers into the unknown future of tourism - a future that may be disruptive, dystopian or utopian. The book brings a new theoretical paradigm to the study of tourism in a post COVID-19 world and can be used to explore, frame and even form the future of tourism. It will capture the imagination and inspire readers to address tourism's challenges of tomorrow.
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Ian Yeoman is Associate Professor of Tourism Futures at Te Herenga Waka--Victoria University of Wellington, New Zealand. He is Co-Editor of the Journal of Tourism Futures.
Una McMahon-Beattie is Professor of Hospitality Management and Head of Department, Ulster University, Northern Ireland. She is the Deputy Editor of the Journal of Revenue and Pricing Management.
Marianna Sigala is Professor of Marketing, University of Piraeus, Greece. She is Editor-in-Chief of the Journal of Hospitality and Tourism Management.
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