SCAM: So-Called Alternative Medicine (Societas) - Softcover

So-called alternative medicine (SCAM) is popular and therefore important, no matter whether we love or loathe it. Consequently, an impressive number of books about SCAM are already available. Most of them, however, are woefully uncritical, overtly promotional and dangerously misleading.

Not so this one!

This book was written by someone who received SCAM as a patient, practised SCAM as a doctor, and researched SCAM as a scientist. It provides an insider's perspective by covering aspects of SCAM which most other books avoid, and by questioning the many tacitly accepted assumptions and wild extrapolations that underpin SCAM. The text is factual, occasionally dosed with a touch of humour or satire. The aim is not only to inform but also to entertain.

It is written principally for members of the general public who have an interest in healthcare and are tired of the promotional counter-knowledge produced by SCAM enthusiasts. It is an exercise in critical thinking that might prevent you from wasting your money on (or endangering your health with) bogus treatments.

Professor Ernst qualified as a physician in Germany where he also completed his MD and PhD theses. He was Professor in Physical Medicine and Rehabilitation (PMR) at Hannover Medical School (Germany) and Head of the PMR Department at the University of Vienna (Austria). He came to the University of Exeter in 1993 to establish the first Chair in Complementary Medicine. Since 2012, he is Emeritus Professor.