The Bright Idea Handbook ("Which?" Essential Guides) - Softcover

Gardner, Michael

 
9781844900596: The Bright Idea Handbook ("Which?" Essential Guides)
Softcover
ISBN 10: 1844900592 ISBN 13: 9781844900596
Verlag: Which? Books, 2009

Críticas

This book is a must-read for anyone with an idea for a business or an invention. "The Bright Idea handbook" will help turn budding investors dreams into a reality! --Consultant-news.com

If you own a small business you really should not be without this practical guide, packed with great advice. --www.familyfriendlyworking.co.uk

If you own a small business you really should not be without this practical guide, packed with great advice. --www.familyfriendlyworking.co.uk

Reseña del editor

You have a great idea but just how do you profit from it? And what should you do to make sure no one copies it? "The Bright Idea Handbook" shows you how to develop your idea, protect it, pitch for financial backing and ultimately turn it into a profitable business. There can be many hurdles on the road to commercial success, from asserting your rights as creator of the idea, through to getting the funding and market launch you need. "The Bright Idea Handbook" provides practical, step-by-step guidance for understanding intellectual property law and tips on how to find and use the best lawyer to help you. The book also outlines how to make the pitch of a lifetime, plan your advertising and marketing strategy and get distribution of your product or service up and running. There are tips for tackling infringement of your idea and how to make the most of the protection you do have through franchises and licenses. This essential guide also includes: the basics of patents, trade marks, copyrights and designs; how to find and brief a lawyer; sample non-disclosure agreements; funding: business angels, venture capitalists and grants; marketing and advertising; tackling infringements: injunctions and court cases; and, licenses and franchises. If you've ever considered entering the Dragons' Den, or even if you just have a seedling idea waiting to be explored, "The Bright Idea Handbook" will help you turn your dreams into a reality.

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Verlag
Which? Books
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1844900592
ISBN 13 
9781844900596
Einband
Tapa blanda
Anzahl der Seiten
224
Kontakt zum Hersteller
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Verantwortliche Person
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