Tourism: A Modern Synthesis - Softcover

Connell, Joanne; Page, Stephen J.

 
9781844801985: Tourism: A Modern Synthesis
Softcover
ISBN 10: 1844801985 ISBN 13: 9781844801985
Verlag: Cengage Learning EMEA, 2006

Inhaltsangabe

Tourism: A Modern Synthesis is the core textbook for tourism, focusing on the development and management of tourism in an international context. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses. The book is based around the principles of management and includes case studies emphasising this theme. It can be used as a one semester text, but its coverage of a broad range of subjects make it a useful resource throughout a full degree course. The second edition has been completely revised, updated and enhanced to include all of the current issues in tourism such as the impact of terrorism and crime, epidemics and tourism, low-cost airlines, special interest tourism and includes many case studies from diverse and exciting tourism destinations. Comprehensive and up-to-date, Tourism, a Modern Synthesis is a real survey text for students following a degree in Tourism, Hospitality or Leisure, or doing a Tourism course as part of another degree programme.

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Über die Autorin bzw. den Autor

Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School. Joanne Connell is Senior Lecturer in Tourism in the Department of Marketing at the University of Stirling. Her special field of interest is in tourism and the environment and niche forms of tourism activity.

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Verlag
Cengage Learning EMEA
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
1844801985
ISBN 13 
9781844801985
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
546
Kontakt zum Hersteller
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Verantwortliche Person
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